Yes, it's true. My next door neighbour (and friend) is, in cooperation with local brewers here in Scotland, concocting a Past Master original beer. I don't know the details yet, but tomorrow I'm supposed to help him to write up the label which will synopsise the book to some degree.
Stay tuned for photo documentation. (I think it will debut in a few weeks as part of an art exhibition at a local Glasgow gallery. All will be explained in due time.)